Cannabis
cocktail
startup,
Fable
reached
out
to
us
to
help
them
open
up
shop
Our Objectives
Webflow Development
API integration
Technical Integrations
Technical consulting
Fable & Crafted Studios have worked together before, and it was a great experience for both. With that said, we were happy to help Fable with the new site updates. These updates involved building a custom DTC experience using a backend tool that allows Fable to turn their site into an e-commerce experience.
Visit website here:
Our challenges
The main challenge is the DTC work-around, it comes down to legal situations that we can’t speak on -- but since we can’t use native e-commerce solutions to sell THC related products; 3rd party software is the way to go. Building this in a way that interacts with Webflow CMS was a challenge since we were the platforms first use case.
With this new build, Fable is able to market themselves without restrictions.
Aside from an e-commerce experience, we also implemented new data and analytics tracking software as well as a CRM to hold customer data. From our perspective, what gets measured has a better chance of improving. When you monitor your business and provide value great things happen. Especially in the beginning, the traction of a startup is key to its success.
Project re-launch coming soon
We're still helping Fable build this website out, we'll post the new images soon.
Next project
Ready to build what’s next for your brand? Let’s talk.
Send an inquiry to get the conversation going, we look forward to hearing from you.
