Fable & Crafted Studios have worked together before, and it was a great experience for both. With that said, we were happy to help Fable with the new site updates. These updates involved building a custom DTC experience using a backend tool that allows Fable to turn their site into an e-commerce experience.
The main challenge is the DTC work-around, it comes down to legal situations that we can’t speak on -- but since we can’t use native e-commerce solutions to sell THC related products; 3rd party software is the way to go. Building this in a way that interacts with Webflow CMS was a challenge since we were the platforms first use case.
Aside from an e-commerce experience, we also implemented new data and analytics tracking software as well as a CRM to hold customer data. From our perspective, what gets measured has a better chance of improving. When you monitor your business and provide value great things happen. Especially in the beginning, the traction of a startup is key to its success.
We're still helping Fable build this website out, we'll post the new images soon.