In
2
weeks,
we
helped
the
worlds
most
advanced
trading
platform
for
digital
currency
build
an
MVP
Our Objectives
Web design
Webflow Development
Technical integrations
Technical consulting
Our objective was to design and build an MVP that communicated their strong presence in the market, kept Saleforce for data, and gave the Falcon team a finished site to present to investors. Webflow was their preferred platform, The Crafted Studios team stepped in to help reach these goals.
Visit website here:
Our challenges
We weren’t provided brand assets to work with, so with the nod from the Falcon team, we made up our own. This isn’t the best strategy long term, but to satisfy the palette of stakeholders and investors we needed to think quickly. We had 2 weeks to conceptualize -- design -- build -- and integrate Salesforce.
Old vs new
The new design is focused on making marketing efficent with new CTAs, thought leadership, and in depth product pages.
Despite FalconX not being a retail brand there was still room to showcase their passion, knowledge, and strengths as people. We all came to the conclusion that, with 2 weeks in mind it’s best to get important content pieces out first, so with Webflow’s CMS we did just that.
We’re still working closely with FalconX
We’re still working with FalconX as their brand is evolving. The end result of this phase, is a website that creates brand equity and pushes thought leadership from FalconX which will continue to push them to the top in a competitve market. We used Webflow to develop this project to give the Falcon marketing team the freedom to make content changes at ease. Our next phase will be written about next for their website to officially launch.
Next project
Ready to build what’s next for your brand? Let’s talk.
Send an inquiry to get the conversation going, we look forward to hearing from you.
