The Frank Daunting brand was created with the idea of creating market space intended to appeal to those with an appreciation of culture and self-determination. Their scents are designed to accommodate the lives of our customers in the many different facets of living.
Our collaborator Shyne Webster designed their brand identity system and we designed and developed their website. We helped them layout different avenues for marketing their products now and into the future. We wanted to be sure they can educate their customers using their website; most importantly making it easy to shop with them.
Competitors had complex filter systems that broke and weren’t user friendly. Animations that were unreliable and made clicking through products a hit or miss -- this gave us an idea to keep the design friendly and exciting, yet completely functional.
We designed an experience that showcased the "themes" idea. With that, we experimented with different layouts, ultimately landing on one that's easy to navigate, clear to find, and can showcase different settings based on theme for different customer personas.
We designed a filtering system that was simple, clear, and didn't disrupt the shopping experience by making other elements unusable. Like we've found in our research, other websites were overloaded with animations.
We designed a simple customer-friendly experience to shop, browse, and manage their subscription.
The brand identity kit gave us a strong foundation to design a website that was exactly on par with the brand personality and the target market who will be shopping their. With thorough research, strategy, and insightful conversations, we landed on something the clients LOVED.
We developed the website in Shopify Hydrogen, which gave us the opportunity to build out a completely custom theme from stratch.
We used "Bold" memberships / subscriptions for the client to manage their customers monthly candle subscription. There, they will be able to manage payments, shipping, general info, and of course, their subscription.
We plugged in tools for easier marketing. Allowing them to track and retarget customers that were interested, left their cart, or purchased something as an current customer already.
Our friend and collaborator, Shyne Webster designed their brand identity system. Her team gave us the context we needed in order to design something beautiful that fulfilled the needs of their potential customers.
The Brand ID system consisted of everything from high level and detailed strategy, typefaces, logo marks, wordmarks, persona research, suggested taglines, color palettes, alternatives color palettes for different situations, and more.