When JetBlue Ventures reached out to us in 2024 wanting to redesign their website, they had lots of design inconsistencies, content without a CMS, and no clear avenue to intake new leads and spark investment conversations. That’s what drove our work, clarity and connection. Give the portfolio more context, showcase success stories, process, and testimonials. We Introduced a cleaner look and feel, more efficient CMS management for news and blog posts, and built to be flexible whether the team wants to add or remove content. We made some recommendations for color palette implementation and better UX for layout and navigation taxonomy.

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Fast forward: The JetBlue Ventures team approached us for a smaller scale web refresh in 2025 on the design side, but large scale on the SEO side. We made content, typography, and SEO updates as they rebranded to SKY VC. We conducted a full SEO audit and domain migration to complete the transition. The challenge was making sure their new identity carried over seamlessly online -- we led the migration of their Webflow site, setting up 301 redirects, cleaning up metadata, and implementing structured data to signal the change to Google. Beyond the technical work, we audited every page, from blog posts to portfolio case studies, to replace outdated references and create a consistent brand presence.

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We also provided fresh SEO titles, descriptions, and a redirect strategy for pages ensuring no visitor hit a dead end. The result: a smooth transition where search engines and users now recognize SKY VC as the primary brand, while preserving the equity built under JetBlue Ventures.We have a checklist we use with all of our clients to ensure the transition from one domain to another is smooth and no performance is lost.