Crafted

Studios

extends

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strategy

team,

adds

Shyne

Webster

We’re a design & development studio helping enterprises and grassroot start-ups focused on growth craft their new beginnings.

News
2 min read
Sep 1, 2021
Dexter Washington Jr
Founder / Creative Director

We brought on Shyne Webster as our Brand Strategy Lead. Shyne is creative, strategic, and vibrant - this reflects in her body of work.

We brought on Shyne Webster as our Brand Strategy Lead. Shyne is creative, strategic, and vibrant - this reflects in her body of work. As of late, she's also a trusted Adobe Spark Ambassador that mentors self-starting business owners on how to cultivate an unforgettable brand.

She'll be working with the team to help our clients develop their brands. Our goal is to also work end to end on projects from branding to web design / development, all the way to activation. When working with some brands, we noticed that there's more to web projects than just design and development. There's a lot of touchpoints in between the point of when a client or customer first discovers a brand -- to browsing around on the site. A website is only one piece of the puzzle, sometimes we've needed to dial things back a bit and take a look at the brand.

With this, our goal is to help clients develop a strategy around their brand that captures their attention at all of those touchpoints.

Shyne and Edward Penna rounds out our brand strategy and design team

About Shyne

Based in California, Shyne is a full-time college student and full-time creative entrepreneur. She's a multipassionate creative "unicorn" who does a little bit of everything from graphic design to brand innovation coaching. She loves out-of-the-box projects and likes to do something different everyday. When she's not creating [which is rare], she's buying sneakers, trying a new coffee shop, at the beach, or planning a weekend trip to a random city.

Read The Org post.

Ready to build what’s next for your brand? Let’s talk.

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