Fable came to us to build their website and ecommerce experience. They wanted it in Webflow. Cannabis products cannot be sold through a Webflow site, so that was off the table before anyone wrote a line.
We researched the alternatives and moved the project to Shopify, which could carry the commerce side without the platform ruling the product out. Finding that out early is the difference between a platform decision and a rebuild.
Three pieces of integration work sat under the build. We set up the integration with their shipping provider, we got Klaviyo running for email, and we built them a custom age gate rather than bolting on a third-party script, so the first thing a visitor meets is part of the site and behaves like it.
Services: Development, CMS
Credits: Dexter Washington, Chris Loggins (Development)