Habito is a UK mortgage broker, now Habito by Monzo. They came to us wanting a new system for their mortgage sweepstakes, a monthly draw that pays one winner’s next repayment, and it had to route entrants into the portal login they already had.
That routing requirement is what turned a campaign page into a build. A one-off giveaway can end at a form. A draw that runs every month has to put entrants somewhere they can come back to, and Habito already had the somewhere: an account, a portal, a login. The entry flow had to arrive there cleanly rather than collect names into a spreadsheet beside it.
The login pages on the receiving end were not ready to take that traffic, so we built new ones. Sign-up and log-in both, with email or a social account on the left and the three steps of how it works stated on the right, so somebody who arrived from a sweepstakes ad can see what they are signing up to before they are asked for anything.
The brand had already committed to a fantasy. The homepage asks you to dream of a world where your mortgage just disappears, over grainy clouds, with a winged golden key for a mascot. A giveaway is the one piece of marketing that can make that literally true for somebody, so the work was to make the entry and the account read as the same product rather than as an ad and then a form.
Services: Development, Front-end Build
Credits: Dexter Washington (Development)