Zest AI builds machine learning underwriting for lenders. They hired us three times, across three long engagements, and it was one of the largest relationships we have run.
This was a build. Their creative director, Vilen Arutyunyants, designed the work in house and we implemented it, a batch at a time, so the relationship ran continuously rather than ending at a launch. Where we advised on design it was at the component level, small decisions about what would hold up once it was built, not the look of the thing.
What we built was the corporate site and then most of what a corporate site accumulates. The CMS behind it. Downloadable asset flows, so a report or a whitepaper collected a lead rather than just opening. Event pages. Product pages. One-off showcases for company initiatives that had to look unlike the rest of the site without being rebuilt from nothing. Marketo forms, tracking and Hotjar wired through all of it.
Around twenty-five pages by the end of it, and their demo bookings went up.
Services: Development, CMS
Credits: Dexter Washington, Chris Loggins (Development)